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Product, Positioning & GTM
Close the gap between your product and your pipeline.
Most B2B tech companies don’t have a product problem. They have a positioning problem. The product is good — but the way it’s described, sold, and taken to market doesn’t reflect its real value. That disconnect costs you pipeline, slows sales cycles, and makes marketing feel like it’s not working.
We start where most agencies don’t: with your product and your commercial reality. We understand what you’ve built, who it’s really for, and what it takes to win. Then we build the strategy that connects all of it.
What's Included
Five areas of focus
- Product understanding and commercial translation
- ICP, buying groups and personas
- Positioning and differentiation
- Messaging and narrative development
- Go-to-market strategy and channel design
Outcome
A clear, usable commercial strategy that sales and marketing both execute against together.
Product understanding and commercial translation
We spend time understanding your product at a deep level — not just the features, but the commercial value it delivers. We translate technical capability into language that resonates with buyers, and identify the moments in the customer journey where your product’s value is most compelling.
ICP, buying groups and personas
We define your ideal customer profile with precision — not just firmographics, but the specific situations, triggers, and motivations that make a company ready to buy. We map the buying group, understand each stakeholder’s concerns, and build personas that actually guide sales and marketing decisions.
Positioning and differentiation
We help you articulate what makes you different in a way that’s credible, defensible, and commercially relevant. Not a tagline — a clear point of view on why you win, who you win against, and why it matters to your buyers.
Messaging and narrative development
We build a messaging framework that works across every channel and every audience — from the board deck to the sales email. Consistent, compelling, and grounded in what your buyers actually care about.
Go-to-market strategy and channel design
We design a GTM strategy that reflects your stage, your resources, and your market. Which channels to prioritise, how to sequence your approach, and how to build a motion that compounds over time.
Other Services
Four capabilities, one commercial outcome.
Ready to get started?
Tell us where you are and what you need. We'll tell you how we can help.
Work with us