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Strategic marketing & go-to-market execution for B2B tech companies ready to scale
For Series A–C and post-acquisition teams with growth ambitions but limited in-house capacity. We align product, positioning and pipeline to create repeatable, scalable revenue.
What We Do
Four capabilities. One commercial outcome.
Product, Positioning & GTM
This is where many teams get stuck. You have a product. You have a growth plan. But the link between them isn’t clear, and that slows everything down. We help you identify and close the gaps that matter most.
- Product understanding and commercial translation
- ICP, buying groups and personas
- Positioning and differentiation
- Messaging and narrative development
- Go-to-market strategy and channel design
Outcome
A clear, usable commercial strategy that sales and marketing both execute against together.
Pipeline & Growth Execution
Strategy only matters if it turns into an executable pipeline. We work directly with your sales and marketing teams to drive conversations, demand and revenue.
- Sales narrative and outreach support
- Enterprise targeting and meeting generation
- Demand generation strategy
- Content-led inbound and digital funnel
- Campaigns that convert into pipeline
Outcome
More qualified conversations, stronger conversion, and a pipeline you can build on.
PR, Visibility & Market Positioning
Once the narrative is right, we scale it. We build credibility, visibility and authority in your market to support commercial outcomes.
- Thought leadership and content strategy
- Strategic media engagement and story development
- Executive profiling and speaker development
- Awards and industry positioning
- Social amplification across LinkedIn and beyond
Outcome
A consistent market presence that supports sales and builds trust, opens doors, and strengthens market position.
Fractional Leadership
Senior capability, without adding headcount. We provide the leadership, structure and momentum to meet your stage of growth – without the overhead of permanent hires.
- Fractional CMO / GTM leadership
- Embedded senior support
- Advisory and board-level input
- Team structure and capability build
- Flexible, stage-based engagement
Outcome
A marketing and GTM function with the leadership, clarity and pace required to scale.
Who We Work With
B2B tech companies that need clarity, momentum and senior execution.
From startups and scaleups to established SMBs, we help teams navigate critical growth stages and build the commercial foundations to scale.
Stage
Series A–C B2B tech, plus post-acquisition businesses building commercial independence.
Sweet spot: sub-£20m ARR.
Typical situation
- Growth plans defined (funding, board, or 3-year plan)
- Early product-market fit
- Some sales traction
- Small or stretched marketing function
Where we step in
- Positioning and narrative feel unclear
- GTM strategy isn’t translating into pipeline
- Sales need to open more conversations
- Marketing is reactive, overwhelmed, or lacking focus
Why Us
Everything we do is tied to revenue, adoption, and market traction.
We align product, positioning and GTM execution so your commercial engine scales with you.
We start with product and commercial reality, not campaigns
We connect product → positioning → pipeline end-to-end
We work as part of your team, alongside sales and founders
Senior-only delivery – no handoffs, no dilution
Flexible model that scales with you
The Team
Senior practitioners. No juniors, no handoffs.
Laura Cameron
Director, PR & Marketing Communications
Turns positioning into a credible market narrative and sustained visibility.
Neil Cameron
Director, GTM & Growth Strategy
Connects product, ICP and positioning to build a scalable route to revenue.
Caroline Brunton
Director, PR & Social Media
Amplifies content to drive reach, engagement and consistent market presence.
Get in Touch
You’ve got a growth plan. Now you need the route to deliver it.
Get in touch.
[email protected]